Topics covered: Fishbone Diagram
• Meaning
• Advantages and disadvantages
• Fishbone diagram
Context: The sales revenue of Tasty n Sweety has been declining by 16 % over the last 2 years. The owner of Tasty n Sweety has requested a business consultant for finding the reasons. The consulting firm has submitted the following reasons for poor sales performance.
| Product | Price | Promotion |
| • Less variety • Food taste needs to improve. • No fast food • Traditional food only |
• No value for money • Some items are too pricy |
• No paid promotion • No discount for regular customers. |
| Place | Physical ambience | Process |
| • Located away from the bus station. • Limited parking space • Visible to only the known customers. |
•Outdated ambience. •Worn-out tables and chairs. • Shabby entrance. • Poor ventilation |
• Long waiting period. • No digital and card payment |
Questions:
a) From the given information draw a fishbone diagram [8 marks]
b) To what extent can fishbone diagram help Tasty n Sweety to make business decision (advantages, disadvantages and conclusion/s) [10 marks]
