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INTRO TO BM

Strategic alliance

Meaning of strategic alliance A strategic alliance is a mutual agreement between two or more independent businesses that work together to achieve specific objectives while remaining separate organizat...

joint venture

Meaning of joint venture A joint venture is a business arrangement in which two or more independent businesses agree to work together on a specific project or Business Management activity. The partici...

franchise business model

Meaning of franchise A franchise is a business arrangement in which a business owner (franchisor) grants another individual or business (franchisee) the right to use its brand name, products, business...

economics of scale

Introduction As businesses grow and increase their level of production, they often become more efficient and reduce their costs. This cost advantage, known as economies of scale, enables businesses to...

business objectives

Introduction Every business needs a clear sense of direction to achieve success. Objectives, aims, mission, and vision help guide decision-making, align employee efforts, and provide a framework for m...

stakeholders

Who are stakeholders? A stakeholder is any individual, group, or organization that can affect or is affected by the activities and decisions of a business. Stakeholders have an interest, or “sta...